The SOUND of SILENCE
Lot of people tell me that the sound in Bhoot was very frightening. But it’s actually the silence which comes before that which makes any sound effective especially in the scary film genre. Apart from camera work and background music, sound obviously plays the most important role in creating a state of heightened tension.
Irrespective of the genre I always took tremendous interest in sound right from my first film Shiva.
Sound is of 2 kinds; one which obviously is put on visuals that we see such as footsteps, trees rustling in the wind etc and then there’s a creative sound which necessarily does not show the source of the sound. It partly works on the same principle as that of how background music is supposed to work.
In my beginning days, I read in American Cinematographer magazine an account of a scene in a film where a young boy is looking at his braces in the mirror and suddenly the braces creep out of his mouth and start entangling him. To create the sound for this the sound designer apparently recorded thin wires scraping across certain rough surfaces mixed with sand shuffling in a wooden box and as an undertone he added the sound of a dentist’s drill. His reasoning was that along with the background music and other sounds nobody will consciously realize the sound of the dentist’s drill but it will arouse the subconscious fear which is in all of us could have been embedded in as children as we see the drill coming towards our mouth.
In the context of certain films sound design can be of incredible complexity especially when you don’t have a reference point to create a sound which would be both effective and believable.
In AGYAAT since the audience does not get to see the antagonist it was a challenge for Dwarak Warrier my sound designer who worked with me earlier in Bhoot and Company to be able to create the character of the creature purely through his sound play.
Also the sounds of the forest which are pretty exciting and eerie in themselves obviously in the genre and subject of AGYAAT call for even more dramatic treatment. The forest needed to be felt seemingly alive by itself as an entity and its various moods could only be reflected through its sounds and I must say Dwarak literally breathed life into the jungle through his sound application.
Of course the most difficult task for him was to create the sound for the creature. Like I said since no one can see the creature in the film he literally had to invent new sounds through a variety of experiments which finally are intended to give a form to the creature in the imagination of the audience. The most difficult part of this exercise was that the creature cannot sound like something one has heard before, as that of a lion’s roar or what you have heard from a dinosaur in films etc. At the same time it has to be organic and also it has to match the expressions of the actors. The sound of the creature also has to give an indication to the characters and the audience of its mood whether it is playing with them or whether it’s angry or whether it’s in pain or whatever else.
This near impossible task Dwarak has achieved far beyond my imagination. The most ironical part is that Dwarak is the quietest man I have ever met in my life. When he speaks he is barely audible. He is so shy as a person that one will miss him even if he is in the same room.
The concept and the imagination might have come from me, but the astonishingly innovative sound of AGYAAT came from the ultra silent Dwarak Warrier.
Tagged as Agyaat, bhoot, company, Creature, Dwarak Warrier, Scary, Shiva, Silence, Sound + Categorized as Entertainment, Film
As always you have explained the concept of sound in a very easy to understand manner.
I have a few questions:
1. Cant there be a effective silent horror movie? Is it impossible to make one?
2. Can a good music director become a good sound designer or these two are completly different aspects of a film? The prime example of this is R.D.Burman, I think he is the one person who was equally good in both composing music as well as scoring some wonderful background score for movies like Sholay, Satte Pe Satta etc.
Dwarak’s story sounds similar to the saying “Big things come in small packages” doing the most unexpected things contrary to their image !
I simply admire people (in this case Dwarak) who may not be the most happening ones around, but they would be brilliant at this one definite thing in life that will outweigh all odds. Very inspiring !
It gives a different kind of ‘high’ on life.
As your post is about sound, have a question for you which has been asked many a time…
If a tree falls in a forest and there is no one around to hear it, does it make a sound?
Esse est percipi…and in today’s world to be judged too…
As rightly mentioned sometimes Silence can be more powerful than any other sound as it needs to be observed….The door bell in the movie Bhoot after a sheer silence was lot scary than any other instrument could have done at that time..!!
Hi Guruji, iam new to your blog (and very glad). Thats a ‘ Sound ‘ testimoinal about Dwarak.
apart from simply drop a comment about your article, i am just curious to know :
* what kind of inputs you will give to your sound engineers while workng in films like Agyaat (where you say the sounds of the creature are totally unheard ), to get exactly what you imagine?
* will you explain the sound engineers eloberatly of what you need or give a simple idea and use the sounds what they hav created ?
Ramu,
The latest blog does not show up on the main page….it is listed under previous posts…
it’s quite an irony that someone who barely speaks is your sound engineer for the best of your movies…
I found a minor goofup in your movie Satya, which was quite noticeable–
in one of the scene Urmila tells JD about the music director but never mentions the music director’s name but the moment she leaves the scene JD calls up his gang friend and asks him whether he knows Ronu Sagar…
Here is a title of a book you should write “Cinema as passion, idea and business”,,,, If you want me to, I can start compiling stuff you have written across your blogs and come up with reasonable chapters and then logicallly connect them.
My services are for free ;)
of late you have been speaking about people whom you have worked with……its great
@ Ruchi
“I simply admire people (in this case Dwarak) who may not be the most happening ones around, but they would be brilliant at this one definite thing in life that will outweigh all odds. Very inspiring !
It gives a different kind of ‘high’ on life.”
All my energy in life goes into this, and I love you for saying this. Please don’t get revolted, there is not a seminal feeling of dirtiness injected in my sentence. I am quite a Dwarak, and am an aspiring sound mixer and designer.
RGV,
If this is the kind of work you do, you must be a constant high on life, emotionally,rationally.
Hi Ramu,
I’m not much into technicalities of filmmaking like camera, sound mixing..etc. So this article may not be the one that I might enjoy, but still love to see you write more on your blog.
And I love the way you acknowledge your team. Its good that you are posting such articles about technical stuff these days. Many aspiring filmmakers that are visiting this blog will surely learn something from these posts.
BTW, When is Agyaat releasing?? Eager to watch the film.
Ramu, just like your film titles, your blog titles are very interesting too.
All your ideas?? or some Shyamu’s in your office?? ..lol..
Dwarak was amazing in Bhoot and Company. Waiting for Agyaat eagerly.
Off the topic, one of the main reasons, I think, you liked Godfather was because you found it amazing that mafia people can have a family and have such strong family values. Am i right?
Hi RGV
What you say about the sound is interesting though i have found the background score in your last few films too loud and too dominating
i guess you better promote the jungle and the sound engineering because otherwise no one is going to see a film that has its main lead as Nisha/Priyanka Kothari.
Getting naked is not an assurance of getting an audience-she sucks(pun intended)
I think a similar concept of a sound as a antagonist is used in LOSt the television series. the monster of the forest which appears as a black cloud. But eventually u get used to the sound and it is no more interesting nor thrilling.
I hope u didn’t use a similar sound to that. The sound loses its interest when it is being played over and over for every instance the camera does a zoom in or out. Some of ur movies had this way of using the sound. The music is played repeatedly and after a point it starts to become irritating. I am expecting u changed ur style and hope the monster sounds scary enough to visualize it.
“This near impossible task Dwarak has achieved far beyond my imagination”. This sentence can be merited,Only after Movie give out in theaters. If the movie remains unsuccess, The above sentence would be no more worth.
hi ramu,
I am somebody who discussed about Dwarak’s genius even in the ‘Road’ and “bhoot’ days. I have even submitted an assignment analysing Dwarak’s and rahul nambiar’s work in these films. I and my tamil freinds use to watch these films repeatedly in our Video lab in those visual communication days. Good old golden memories….Love you Dwarak, Love you Ramu,[ even though you are not a lovable person]…………
Regards, Vaishak………
Can I publish a Synopsis of a script i have scribbled….?
I like d way ur muisic use to be in TELUGU movies…
That was trend-setter i feel…
Y dont u do some more magic in TELUGU with all ur BRAINS…
Dhayachesi telugu ki randi… malli meeru telugu cinemaalu theeyali…
the fear lies not in the bang but in the anticipation of the bang…………..ALFRED HITCHCOCK
hey ramu!!!……….keep giving us a dope of ur RAMUISM……………dats more interesting n entertaining den ur lecture on digetic n non-digetic sound…..like a film school teacher.
I want to mail this article to my faculty who is teaching how to plan & design sound
the way you wrote in the article is very clear & better then what we learned from 10 lectures.
Is there any thing in your life, you scared for that.
what is your best movies from this
Suspense,
Scary,
Thriller,
Sci- Fi.
According to you ….
I want to make a for you
That may thrills you /
When can we expect a piece on Amithab Bachchan?
http://www.youtube.com/watch?v=fgNVkv7ccvk
http://www.youtube.com/watch?v=E27Uz-YOr70
http://www.youtube.com/watch?v=lbEuB4P2cEY
All telugu people here watch the above videos, the interviewer is pretty much dumb!!
Hey ramu, Why did u give interview to that dumb fellow,who doesn’t know anything about films or life and Moreover he poses like a Intelligent fellow!!
Anyway, I can’t stop laughing through out the interview!!
I saw u also trying to stop laughing at his Q’s???
Whats the difference between back ground score & sound design ?
There was utter silence when Anita and Shankar Nagre discuss about project. then a light background score surfaces which transcends into emotional kind of background score when Anita touches Shankar’s hand and then when he reciprocates. Then a gunshot (silencer mode) is heard.
This shot, I felt, would have been more effective if that utter silence would have continued untill the gunshot is heard which would have added an high impact.
Moreover, from the previous news conference scene where the killer is shown via his bag/hand, the audience get ready and are prepared to receive this Shankar Killing shock which I felt might have diluted the his “killing shock”
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Silence is not always golden. It is sometimes bloody red too.
“to be able to create the character of the creature purely through sound play” – what a skill to have? It will be interesting to know what will be the reference point to create this – you did touch upon few points like each scene, overall theme of the film, expected mood of the audience – but wanted to know the base reference point to start creating.
Very true. Infact I think the biggest bane of most of the younger generation of filmmakers is the over emphasis on loud earth shattering background music and tacky, shaky cameraworks and high octane editing. Maybe the directors try too hard to get the idea across, but in truth, the audience actually absorbs a lot more than sometimes the makers intend to. One of the beauties of this visual medium.
It was also one of the shortcoming of a recent film I saw, 13B. Brilliant concept, very well rounded script but the director fails to build up the shock moments, since he seems to be in shock almost throughout the film. I was constantly reminded of your movie “bhoot” and “kaun” where you keep building up and finally get the audience into their comfort zone before throwing in the left hook. One of the beauties of that film is the unforeseen first appearance of the ghost. Your camera taunts audience for the best part of 30 minutes, without any outcome. But ultimately it is the most docile of shots that shock the daylights of the audience. I think along with sound or silence, camera movements play a critical role in manipulating the audience. Jaws is another movie, where Spielberg smartly doesn’t show a lot of the hark for the first one hour, only a lot of talking about it.
I also remember the tracking shot in Shiva, in the college, with Shiva chasing one of the thugs and with the heavy breathing in the background. I think it was brilliant and one of the few tracking that I have seen in Indian cinema. The scope for manipulating the audince with sounds and silence and the visuals is tremendous. It is a piy that our makers have not exploited it to the fullest.
Ramu,
You tried films in many genres.Is there any genre which you didn’t try?
Hi RGV,
Good technical inputs, any aspiring filmmaker would find these perspectives really useful. Since you have mentioned about “sound of silence”, i just want to mention that this sound thing was used with amazing effect in Stanley Kubrick’s 2001: A Space Odyssey. With its minimal dialogue, the film although appears very boring and dull,not to mention some innovative visual effects , if watched on a lazy afternoon with much attention, it is very entertaining.
The other Director who uses sound mechanism/element to the best is Steven Soderberg, in almost all of his movies the way he uses sound is amazing. It creates a certain mood and he is bang on target, for example in his Ocean’s series more than drama it is the sound/music that is used is very stylish and effects the audience..a sort of subliminal stimulus .Same is the case with his noir work The Limey.
You can take out all these writings on this blog and it can turnout to be a great book some day.
Refrain from using a aag or waag title!!…;-)
Cheers
EV
Never take life seriously. Nobody gets out alive anyway. :-)
in horror movies atmosphere more terrific than sound.
ramu garu..i heard from someone that u did not come out of your apartment when there were these rumors about the Earthquake in mumbai…and the reason u gave for not comin out was that YOU wanted to experience the sound effect from the INSIDE of a building if thats gonna happen…were you so sure that the quake is not gonna be severe or is all of this just a rumour…well, anyways…we all are waiting for AGYAAT.
HI Ramu…..
I have gone thru your feelings on Jakson.. and ofcourse ..not to mention about your ideas and thoughts of sounds..etc…here is what i have to ask you…..
Can you make a film on the global range with the name SOUND OFSILENCE – with the story of MJ… he is a guy sufferred 50 years in the name of all issues (father,racism,lonelyness,fear of death…) and yet produced the entertainment. I think you can break up the movie as one part showing his success and the misic… and the other part showing his inner mind which is just in fear of every thing.. …lots of scope for silence and sounds….
I hav a feeling that you can do this ….. believe me… u only can do this……..
–Pavan
Can a background scorer do sound design too?
RGV
JAWS’s movie’s lone buoy dongging sound is the best example for sound as horror element that i can immdtly think of ….
after the shark attacks the woman and the whole death event finishes …..then the distant sound of a lone buoy that dongs ( like a sound of distant bell) together with the silence of the ocean…thats the perfect horror sound…that element there was extremly credible for its purpose….
but in u r scary movies its like u always telling “this is scary , u r supposed to get frightened”….but i wont get that feeling…i receive your scary narration as “oh …so am supposed to be afraid of this “………..unless u use visuals to scare us by showing the scary ghost straight away…but thats visuals but not u r direction that is scaring us…;)
Hi Ramu , Is the story of “Siva” is made upon the realistic characters of Devineni Murali,Nehru, and Vangaveeti Ranga(Vijayawada) ? Does those characters are inspired you apart from the “godfather” inspiration to made a film like “SIVA” ?
And one more question is you had beaten by some of your college folks when you were in Engineering College,Vijayawada ? Is this True ?
Devineni Murali,Nehru, and Vangaveeti Ranga(Vijayawada)
Hi Ramu , Is the story of “Siva” is made upon the realistic characters of Devineni Murali,Nehru, and Vangaveeti Ranga(Vijayawada) ? Does those characters are inspired you apart from the “godfather” inspiration to made a film like “SIVA” ?
And one more question is you had beaten by some of your college folks when you were in Engineering College,Vijayawada ? Is this True ?
@ Arun,
Haha, I will not get revolted this time, I can sense your genuineness :D
Best luck with your aspiration, are you a DJ so to speak?
Godspeed !
RGV is perpetually ‘high’ on life, I am sure.
I enjoyed reading this post…. I see you are showing all your sides on your blog… you first started with a little controversial, or eyebrow lifting opinions, got plenty of public attention….. I wonder if you are using some sort of strategy to gain popularity for your blog or you are just being yourself. I think it is more the latter., You are being yourself. I am glad you started writing. Gives me a chance to figure out or at least try to see why you have been making not so good movies lately. Like you said, may be you get bashed up for not living up to the benchmark created by some of your good movies. Seriously, as a person, as an individual, you have a lot to offer to feed the creative/conscious mind. So, keep on rolling your thoughts down this blog of yours!
Hello Mr RGV, sorry to repeat my msg, but I earlier posted a comment w/o registering. I’ll repeat my query here: For the past many years I’ve been trying to contact Lalit Marathe (your writer for Bhoot). He and I had been good friends in the past. He was always kind and had even helped me in my times of need. I owe him much more than the money he once gave me (and which I’d like to repay). I had learnt much from him. Over the past 10-12 years I lost touch with him. I’m sorry to bother a filmmaker of your stature for such a small matter but Sir I tried other sources which didn’t help. So I visited your blog. You may forward/sms my email id to him just so he contacts me first to ensure that I’m not a crazy fan, enraged film critic or a desperate creditor ;)) Thanks in advance Mr RGV. Hope you someday strike gold as you did in Bollywood with Satya and Bhoot. I personally believe that you may be able to repeat some of your previous success by signing on Lalit again for your next project. Cheers.
From the very first of your movie Im thrilled with ur sound effects and watched most worst of your movies only bcoz of sounds.. and u gave a new flavour to sound effects to Indian movies..
and one of the master piece I think is “PHOONK”- sounds extra ordinary.
but I hate all of climax scenes in your most horror movies wether it be RATHRI, BHOOT, PHOONK
In Rathri the ghost staying underground, and In Bhoot Fardeen flying in air (haha I’m unable to contorl laughing to the scene everytime I watch it) , and In Phoonk Hero fighting with lady villan..
why r v still copying in the name of inspiration………………
is antham back ground music inspired from terminator movie
As a coincidence, am starting the sound recording today evening for my short film ‘bojhal kal’. The film will be screened in a city-based auditorium at a Film Festival. We wrapped the shooting yesterday and were wondering what would the sound treatment be like. Reading your article has inspired me to envisage the film with its ’silent’ moments.
Thanks again for sharing your experiences, especially the books you read (here the example of cinematographer’s book). It really enriches our repertoire of filmmaking techniques.
Regards
Prakash Gowda
SILENCE must Be HEARD !
I am always amazed by good background music, because much of the time the situations and circumstances are similar and music directors have to delve deeper to come up with good symphonies or sounds. Guess that must be as difficult or simple or creative like the sound designer’s job.
We all hate the films of 70s and 80s for various reasons, including the inane, moronic, copied and repeated sounds in these films
One symphony was created by Sandeep Chowta for your film jungle, when the army preparations are on. Rahman of course created many symphonies for his films.
Even in Jungle, the sound designer did not include unnecessary sounds, but provided an eerie jungle effect to a T.
@ Ruchi
Thanks! No am not a DJ. Although I mix in my mind.
Does anyone miss Naughty Guy ? He’s RGV poor cousin(pun intended).
Hi Ramu,
What made you to choose Nitin (telugu hero) to the lead role in AGYAAT.
where did the idea of titles of naach come from?They are unique bcoz they seem to appear behind Anthra while she does Yoga..
Please write a blog on Chiranjeevi and the shelved film with him in ur direction
@ Arun
I hope he’s gone for good, since he said “BYE FOREVER”
Alas! This hope is too good to be true :P
@ amadonga.com
ISNT IT TRUE THAT YOU MAKE DIRECTORS UNDER YOUR SHADOW AND LEAVE THEM HALF WAY THROUGH????????? … SO THAT THEY CANT SURPASS YOU….
Name one DIRECTOR from your camp seen the SUCCESS… Outside your camp…????????????
why is that?????????
____________________________________________________________________
ANS: DONT YOU KNOW NAMES LIKE MADHUR BHANDARKAR, SHIMIT AMIN or SAJID KHAN ????
all of them have worked under RGV first…
In the movie Shiva… When Ganesh (bhavani’s gunda).. meets shiva in a hotel.. and asks him about withdrawing from politics or something.. shiva punches him in the mouth.
in this scene.. the camera is placed behind him.. at his knee level.. ans as soon as he get punched.. he is forced backwards and his face is right in front of camera.. when this happens.. ILAYARAJA.. gave a vary excellent violin music in the telugu version.. its mesmerizing.. but in Hindi that music bit is not there.. but there is mere silence.. to say.. the silence had more effect about the intensity of shiva’s choler..
just wanted to say.. ILAYARAJA will be remembered by me for his background music.. more than his songs..
just listen to his intense music in ANVESHANA.. its spellbinding..
Many questions I would like to ask when it comes to Character reaction with dialog, camera movements and background sound – a couple here from Sarkar Movie:
Scene 1:
Ha bus abhi ayoom and Shankar closes the door, music starts with camera moves till abhishek get into the car (the shot when camera moves with the background sound – very immpressive)
Scene 2:
else would have taken you out for dinner and in a second when Vishnu leave from that spot, (again the shot when camera moves with the backgound sound – very impressive)
Scene 3: When Chandar meets Shankar at airport – your camera angle showing from gun and Pooja sees the gun and surrounding people, putting question to herself….
How these ideas came up??
The Horror of Silence
In Sholay, When Takhur’s family members are being killed, the whole scene is almost in silence.
When Takhur’s sons, daughter-in-law and daughter were killed, there is some background score (just like countless movies) however, the scene transcends in silence but with shrieking sound of swaying swing.
Thats when the kid comes out of house and sees Gabbar Singh. This scene is captured in complete silence mode except for the continuing shrieking sound of swaying swing and the horse footsteps. This scene was great and instilled fear in me during those days.
Added to this scene, the killing of that kid was greatly pictured by NOT SHOWING THE KILLING. When Gabbar singh focuses his gun onto the kid, the next shot is train arriving at a station. The train sound adds terrific horror to the killing of the kid.
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The killing of Shiva’s niece, I guess, might have been inspired from Sholay.
Quantum Theory of Violence
Could Paritala Ravi and Suri rivalry be compared to the Lion and deer (SMS) wherein they are constantly running for their survival.
If both Ravi and Suri are lions, then the killing of Ravi (being hunted) is similar to deer. In the same vein, Suri who is in jail would have been hunted several times by Ravi or will be hunted in future by his followers.
This is more a case of hunter becoming hunted and hunted becoming hunter.
Just like wave theory in physics where a crest becomes trough and trough becomes a crest as the wave progresses: Quantum Theory of Violence says “The hunter becomes hunted and hunted becomes hunter as the life progresses”
JONAH,
DONT INFLUENCE PPL WITH U R CARELESS STATEMENTS…..JUST SAY U R CRAZY ABT ILAYARAJA’S BACKGROUND MUSIC….NO NEED TO COMPARE WITH HIS SONGS AND HUMILATE THEM BY PUTTING THEM DOWN……WE ALL KNW HOW GREAT HIS BACKGROUND MUSIC AND HOW GREAT HIS SONGS ALSO….STOP THINKING COMMERCIALLY WHEN U APPRECIATE ARTS …
why people only admire the people they work with. it is only to encourage them or to serve their own ego.the people they working with r the best.
can we ever see rangeela ramu again
why did u not make a saddy flim like pyassa by guru dutt
I have been a regular reader of your blog and have many a time wondered why I waste my time here. I guess I’m a film buff and it is in search of posts such as this one about the sounds of silence that I even bother to come here in the first place. Stick to stuff about film-making. It is much more interesting than your usual rebel-without-a-cause-my-mind-is-rather-fucked-up-and-I-wish-the-rest-of-the-world-had-their-mind-fucked-up-too kind of posts — like that one about celebrating birthdays. Incidentally, has it ever struck you that birthdays are not to be celebrated by oneself, but by others in celebrating your life and for the time that they’ve had with you? The worst of that post was the ending. You have some nerve sending the woman in question a HB SMS. Pity that she did not walk over to you to slap your face all over again. Cheers and keep the good posts coming.
The “Hylite Cafe” shown in Shiva was really there that time? Or was it made specifically for the film?
say its real n help me win 100 bucks, bet is ‘on’ with a friend…
HI,
one night when i was in 7th class i watched SHIVA in my grandmas home in a video casette.After that night i watched it continuously for about a week or the whole of my summer holidays at her house.Now even after watching that movie for a million times i still never change the channel whenever it is aired on TV.My proudest posession in my life till now is that video casette.I have many academic certificates and trophies but whenever i have to show anyone something that i preserved and will preserve throughout my life that will be the video casette of the movie called SHIVA.i love the movie Shiva to that extent that i dont like watching other movies and the ONLY reason for that is the fear of watching a better made movie.
Hey Prateek,
I had similar experience with SHIVA when I watched it in Anjali talkies on the first day. After that I might have watched it umpteen times and still cannot resist whenever aired on TV.
I am sure many in this blog had similar experiences with SHIVA. That was/is the AURA/MAGIC of SHIVA.
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I watched the SHIVA shooting in Keyes High School (which is just opposite to St. mary’s High School where Ramu studied untill 10th). I have seen Nagarjuna, Amala and others but didnot paid attention to “who the director is?” at that time and didnot see him.
I still repent that moment even now. Probably that was the greatest mistake I have ever done.
And dude… u know how obvious u can get sometimes? Y did u have to invent a girl and that slapping story to convey ur views regarding the celebration of birthdays? I feel it wud ve made a greater impact had u used a direct approach…
I loved the title of this article!!
How about generalizing the word PROSTITUTION for activities that you are forced to do due to circumstances?
it’s actually the silence which comes before that which makes any sound effective especially in the scary film genre.
Arbogast’s murder in the film “Pshycho” is the best example of the above statement.
Hey RGV,
Reading your posts one by one, is just like a recap of my memories. I watched Rathri while I was very young, My mom took to me the film, because she had a liking for Horror films..and she wanted me to watch them just to become courageous. I became more timid after that, because I always used to imagine there is someone living in the basement and would come put her arms around me from behind in the midnight. Later somehow I got rid of that fear.
Anyways my mom always used to say that, U never should see the horrifying image or figure on screen except for the feeling that the audience experience imagining something because of the sound effects in the background. Once the horror is revealed there will be no horrifying aspect in the film, except for routine drama. I believe Rathri has got that effect to some extent.
Keep showing some difference in the genre of the films.
Jyostna